Brad Cannon joined Smith & Nephew in 2012 and became President, Europe and Canada in March 2016. On September 1, 2017 he became the Chief Marketing Officer for Smith & Nephew. He is based in the Andover office.

Brad was most recently President, Europe and Canada where he successfully led the commercial business in those regions. Before that, he was President of Global Orthopaedic Franchises, leading Smith & Nephew’s Reconstruction, Endoscopy, Trauma and Extremities businesses.

Prior to Smith & Nephew, he worked in Medtronic’s Spine and Biologics division. From 2009, he was responsible for Medtronic’s Spine International division and held positions heading US sales and global commercial operations.

Brad is a graduate of Washington and Lee University and the Wharton School of Business at the University of Pennsylvania.